The quality and value of the patient experience are up to you and each member of your team. Every member of your team plays a role in creating a memorable patient experience. Creating and maintaining a patient-centered practice is not a new concept.
Some medical practices rush to advertise what they most want to sell, and they do so without regard for consumer needs and expectations. The fundamental truth here is that no one goes shopping to buy “a surgery,” or a medical treatment. People are shopping for and buying a greater well being for themselves. Online Marketing For Doctors in Coral Springs, Florida that understands and communicates a solution to a problem or an answer to a need is essential to both helping people and attracting patient revenue.
When it comes to online marketing for doctors, SEO is hugely important, but not many doctors understand why. There is a common scenario and it goes like this: Doctors pay huge sums of money to build a beautiful medical website and expect the phone to suddenly start ringing off the hook. But in reality, what happens is…nothing. Let me explain: You can have the best website in the world, but if nobody can find it, then what is the point?
A doctor’s office—even a larger group practice—is seldom staffed with broad and deep marketing talent. Although the entire office staff participates, growing practices often reach a plateau that requires experienced outside help to maintain the upward growth curve. Doctors that are determined to break through often partner with a healthcare marketing and advertising agency for the assistance they need to grow.
A doctor’s office that wins at marketing begins with a detailed game plan. It’s a plan—based on proven strategies and tactics—that includes specific goals and a means to measure progress and results. It also includes a budget that’s strong enough to matter and to achieve the goals.
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Some doctor’s offices mistakenly account for marketing as if it were an expense item. In fact, it is the primary new business fuel, and the measure of achievement in marketing is Return-on-Investment (ROI). Dollars applied to marketing are expected to track to the specific revenue that results. Practice principals appreciate that they have no better, or more rewarding, opportunity than in investing in the growth of their own business.
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In order for your medical website to appear higher on Google search results, you need to SEO optimize your website. Some doctors think this is a simple case of clicking the “on switch” and then suddenly a site is optimized. Unfortunately, the process takes longer and is actually ongoing (at least it is ongoing if you want to stay at the top of Google search results). However, the results are well worth it.
Google recognizes these desperate SEO attempts and punishes the website by making it drop in their search engine ranking results. That’s why it is so important to delegate SEO optimization of your website to someone you can trust. Someone who is experienced and knowledgeable on the subject.
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What does it mean that the website is over-optimized? Over-optimization occurs when the website is stuffed with keywords or content that is not relevant/useful to the readers. It can happen if you outsource your SEO to a non-reputable company which is using so-called “black hat” practices. Put simply, it means that they are “cheating” to get your website to appear higher than it should be.
Your practice website offers patients the opportunity to learn about you, your practice, philosophy of care and comprehensive service offerings. Your brand identity distinguishes you and your practice from the big box healthcare providers.
As you can imagine, this can add up. This is why many practices instead choose to explore the more affordable option of organic SEO for doctors. But if you are short on time, then Adwords is a great way to get immediate results fast. Not only does it present your practice as the authority of your specialty, but it also helps drive traffic to your website, AND creates extra links to your sites, which helps SEO.
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If you are one of these doctors, you are most likely wondering why your efforts are futile and why is your website is not getting you any new patients. From our experience with doing online marketing for doctors, we singled out 3 of the most common mistakes that make a medical website impossible for potential patients to find. Keep reading if you want to find out how to avoid them and what to do instead.
This is what most doctors’ current relationship with online medical marketing looks like: a) they realize the power of the internet and how – if done well – Online Marketing For Doctors in Broward County, Florida can get them busy with online referrals, b) they invest a lot of time and money to get a perfectly designed medical website, and finally, c) they see absolutely no results. The frustration is growing.