The Importance Of Mobile Website And Implementing Mobile SEO

The Importance Of Mobile Website And Implementing Mobile SEO

Smartphone users had an incredible growth, and it looks like it will continue to grow. In some instances, the number of smartphone users browsing the internet has surpassed the number of desktop users. This is a tremendous marketing opportunity. It now becomes more important to optimize the SEO of your website for mobile.

Much of these searches from mobile are for local businesses. Proof of this is that the number users of Google Places from mobile have “exploded” in number. In March 2011 mobile users were around 40% of the total, two months later they are already more than half, especially on weekends, according to Google.  The company also adds that it will focus on optimizing the mobile user’s experience for their local products.

Mobile SEO: Search Engine Optimization for mobile websites

All these advantages are not only for the local SEO but also the mobile SEO in general. It is increasingly important to take it into account as an integral process of search engine optimization.

Search engine optimization focused on mobile devices is not substantially different from the positioning methods in “traditional” search engine. It maintains the principles of relevance and popularity. Such principles still have a positive effect in marketing a website. However, robots are different. There are additional factors to consider on traceability, indexability, and usability. SEO companies in Florida will help you apply these attributes to your mobile website version.

There are many points to consider when optimizing a website for mobile. Do I need to make a website for mobile or a responsive design is enough? Does having a duplicate content a problem? How can I make my mobile website fully accessible to Google?

Do you need a mobile version of your website?

This is the first question you should ask yourself. Find out the percentage of users who enter your site through mobile is negligible. It is not worth it that you spend your time and resources on something you do not need.

To check this, you only have to check in analytics growth that has taken the mobile traffic to your site in the past year. If you see that the percentage is still very high but in recent months has grown a lot or if mobile traffic directly to your site is high, you need a mobile version of your website. If you need a mobile version, contact SEO service Jacksonville to help you rank your mobile website.

Choose between a responsive design or mobile version.

Google’s Responsive design is recommended before you create a complete mobile website. The user experience is greatly enhanced, and avoid possible problems with duplicate content or redirects. The better the user experience the better the marketing effect it will create on your website.

Although Google strongly recommends it, there are many occasions when a site does not fit with the responsive design.  The reason can be either the web design is exceptional or does not want to show the same content to mobile users than the rest. To find out how your current design fit different screen sizes use Screenfly.

Implement the label “canonical” and “media alternate.”

To prevent your mobile website from ranking above the desktop version in search engine results page, you have to implement a meta tag correctly. Use the meta-tag “rel = canonical” and “rel = alternate media” in both the mobile and desktop version. In addition to implementing both labels, consolidate the authority of both pages and links.

You need to implement the meta-tag “rel = canonical” on every page of the mobile version targeted to their respective pages in the desktop version. This is an example:

<link rel=”canonical” href=”http://www.example.com/version-desktop/exampl-page/” />

Contrary to the above example, the meta-tag “rel = alternate media” have to deploy to the desktop version, has only one peculiarity, you must indicate what the maximum size at which to display the mobile version, such as like this:

<link rel=”alternate” media=”only screen and (max-width:640px)” href=”http://m.example.com/page-example/” />

Make sure you implement this way and not the other way around. Each page should point to their respective page and not to the home or another page.

Minimize redirects

Often the redirections cannot be avoided, but it is essential that the redirection point to the final landing page. It is imperative that there are no redirections from the mobile website version to desktop version and vice versa.

Add a sitemap for mobile version

It is essential that you continue the same good practices with the desktop version. Upload the sitemap for mobile version through Google Webmaster Tools. It will help Google to index your website more quickly and more effectively.

By following these tips you should have no problem with Google, yet we continue to recommend the use of responsive design whenever possible.

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